Top Tips
6 briefing tips
1. Have clear objectives – you must understand what your design has to achieve.
2. Ensure all technical information (e.g.size,colours,printing specs) are all divulged from the beginning.
3. Ask for advice if you are unsure/have no direction.
4. Give as much detail as possible in the initial brief.
5. Dislikes are just as important as things that you like.
6. We are here to help – tap into our valuable experience.
The importance of a good brief can be seen by how quickly the job can be completed and to what standard.



